We’re suckers for online shopping. Think about it. We’re sort of an ecommerce store ourselves. With that said, all our awesome text marketing features were built with digital usability in mind. Our current ecommerce customers are using drip marketing campaigns, text to win contests, email capture, email integration, and unique promo codes. The list doesn’t stop there, but these are the popular options.
Want to try text marketing for your online store. Read on to see how it works.
How Text Marketing Works
If you work for a large ecommerce store, the marketing department would most likely select your keyword. Customers would then text this word to a set five or six digit shortcode to join the mobile rewards club.
For example, let’s say you’re the head of marketing at ShoesforTeens.com. You might want to reserve SHOES, ST, or TEENSHOES. Remember, the shorter and simpler, the better.
The Auto Reply
After joining your SMS list, new opt ins receive an automated text back confirming the details of their subscription. This message is called an auto reply. The auto reply for ShoesforTeens.com might look something like this.
You just signed up for the Shoes for Teens mobile rewards club! Enter code TEN at checkout to get 20% off your next order.
Let’s say over the next week, you gather 412 new subscribers. What does that mean? You can now text out exclusive mobile offers to these opt ins. We recommend sticking to one offer a week. This can take form in a percentage off, buy one get one special, or free shipping. With offer development, the sky’s the limit.
Having a hard time grasping the whole text marketing concept? Here’s a great example.
How Will SMS Grow Your Business?
Let’s start off with these three common truths.
Online shopping is incredibly convenient.
People love getting deals.
Everyone reads incoming texts.
Text marketing is doing wonders for our customers. Online store owners who follow our guidelines observe the following.
Increased site traffic
Increased offer redemption
Heightened brand awareness
Strengthened customer engagement
What do these benefits have in common? Every single one increases revenue.
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for ecommerce stores?
Everyone can receive texts.
Over 90% of all texts are read within the first 5 minutes.
The average American looks at their cell phone 150+ times a day.
70% of Americans want to receive mobile offers from their favorite businesses.
It’s perfect for the business owner on a budget. At just pennies per text, it’s cost effective.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, innovative features, and educational tools that empower you to succeed.
How to Get Started
- Choose Your Keyword
With text marketing, your keyword must be unique to your business and easy to remember. Don’t overcomplicate the opt in process. For example, if you own an online store called Lace Up Your Shoes, you might want to reserve the keyword LACE or LACES.
- Write Your Auto Reply
This automated text message sends to subscribers after they text in to join your list. Keep it short, sweet, and valuable. In this message, you will confirm their subscription and provide redemption details for your opt in incentive.
- Start Growing Your List
Provide an amazing opt in incentive. Make your offer so fantastic, customers can’t say no. Then, promote like crazy. Here’s some easy ways to grow your text marketing list.
- Fire Out Irresistible Promos
What makes a promo irresistible? Your customers don’t think twice about redeeming. There is absolutely no hesitation, and not redeeming would be peculiar and unexpected.
After engaging subscribers with the opt in incentive, you want to keep them interested with regularly deals. We recommended firing out a once a week promo that rewards subscribers for their loyalty.
- Posted by admin
- On July 12, 2017
- 0 Comments