1) “First Come First Serve” Promotions
SMS marketing is ideal for “first come first serve” promotions.Texts are immediate and intimate. Very few texts go unread.So when business slows down and you want a rush of customers lining out the door, send out a “first come first serve” promotion.
On average, 98% of the people you send it to will see it. Thus, a much larger percentage will act on it than an email blast or social media update alone.
Example: “First Come, First Serve — Get a free milkshake with any meal, today at The xxxx Diner! Only available for the first 60 customers!”
2) Time-Sensitive Offers
Similar to “first come first serve” promotions, the immediate nature of text messages makes them ideal for time-sensitive offers as well.
A time-sensitive offer involves a special promotion that’s only available for a limited time. Your goal with an offer like this is to achieve one of the following:
Awareness — Make your name known in the community.Drum up business in down times.Promote a new menu item Maintain business from a competitor who’s also putting out special offers Example: “Get Two Burgers for the Price of One — From now until 8pm tonight!”
3) Send Business Promotional SMS for Long-Term Coupons
A long-term coupon is simply a coupon that can be redeemed a while down the line (typically a few months to a year).While you don’t take advantage of the immediacy of SMS marketing with a coupon like this, you do take advantage of its open rate.The 98% open rate of text messages leads to a much higher coupon redemption rate than comparable marketing channels.
One study found that SMS coupons are redeemed 10 times more than traditional coupons. The more people who redeem your coupon, the higher your revenue.
Example: “Get a FREE side with any lunch special — Redeem anytime before Jan 25, 2017”
4) Send Weekly Specials text messages
SMS marketing campaigns are also convenient for keeping customers up to date. One of the best things to keep them up to date with are your weekly specials.Send a short text once a week to let them know what the specials are. Your customers won’t have to read an entire email of information, and you won’t have to spend extra time putting one together.
It’s a win-win.
5) Send Special Events SMS & text messages
Does your restaurant host special events, like live music, game night, or happy hour?SMS marketing campaigns are a great way to let people know about these events.Example: “Come over to The Mediterranean Grill for great food and free live music this Saturday from 12pm onwards!”
Contests are effective for spreading awareness.Host a contest in which the participants need to opt-in to your text message list to enter.To get more participants, place the instructions around your restaurant, post them on social media, and send out an email blast to your customers.
It will snowball as people tell their network to enter as well.
Example: “Opt-in to our SMS marketing list to be entered in a contest to win free cheesy bread with every large pizza!”
7) Start With Sending SMS for Customer Surveys
We’ve talked about the importance of gathering feedback from your customers. Text message marketing provides a convenient way to deliver these surveys and gather the results.
Many text message marketing services offer a “Polling” option, which allows you to send out a short survey via text message. Take advantage of this feature and test out your text message response rates versus other survey promotion methods.
Example: “Thanks for visiting our restaurant, please let us know about your experience by filling out this quick survey.”
8) Immediate On-The-Spot Discounts
An “on-the-spot” discount is a discount that customers can redeem right away.These offers are effective for enticing customers to join your text message list. Place them in prominent places around your restaurant.
Example: “Welcome to Burrito Loco’s SMS marketing list, redeem this coupon for a free taco*.”
9)Offer A Free Drink, Dessert, or Side messages to Customers
Specifically, you can offer a free drink, dessert, side, or other smaller-ticket items when people opt-in to your text message list.
These types of offers get people in the door, while still allowing you to profit from the main meal and other patrons they might bring with them.
- Posted by admin
- On July 13, 2017
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